The "Who Cares I'm Already Late" watch is a rebellious, sarcastic timepiece famous for its jumbled numerals and playful dial. Originally a 2016 collaboration between Parisian boutique Colette and MAD Paris, the design features the iconic phrase up top and numbers scattered randomly across the bottom half.
Because the original custom Rolex models cost upwards of $20,000, the style has inspired a massive trend of custom-built pieces and Seiko modifications (mods).
